Video marketing is one of the most effective methods of promoting a brand, product or service online today. While no one can deny the importance and impact of search engine optimization, content marketing, and social media marketing, video marketing has a larger impact on the audience. It is no secret that a picture is worth a thousand words and a video or pictures in motion are worth several thousand.
Let us understand why video marketing is quintessential and how it’s changing the paradigm of digital or internet marketing.
Video marketing services have become more affordable in the last few years. The declining costs of good quality cameras, availability of free editing software, more professional photographers and videographers venturing into the business and the increasing demand of videos have ensured that producing a video for marketing purposes is more affordable and the quality is much better than what it was a decade or so back.
Today, small to medium businesses can use an affordable video marketing service to come up with commercials that are as good in quality as a Fortune 500 company. Thanks to services like YouTube, Vimeo, and social networks, broadcasting videos has become a cakewalk. One doesn’t have to pay premium charges or a fortune too mainstream television channels to reach out to an audience. The lower costs of production has also made video marketing more viable and effective.
The affordability of video marketing services and the ease with which videos can be broadcast are the two primary reasons why video marketing continues to excel online. The third reason is the appeal of videos. Consumers today just love to watch videos. They would rather watch a two-minute video than read a thousand-word article. A video is much more engaging. It can be thrilling, informative or outright fun. You can include more information in a one minute video then you could in a 700-800-word article. The visual medium also allows more of your audience to comprehend and engage with the message or purpose of your product or services.