Since the introduction of YouTube back in 2006, video has become arguably the leading format in terms of online marketing. Thanks to the introduction of high-quality video cameras and video editing software systems at low, affordable prices, companies around the world are posting video on a daily basis. In fact, there are many businesses in the video marketing service that work with all types of companies just to help them with their marketing efforts.
Here are six powerful reasons why your company should consider adding video to its marketing efforts to maximize the impact of your advertising online.
Video is the Preferred Format for Advertising
Survey after survey combined with real results show that potential customers respond to video more than any other format online. With over 90% of companies using video in one form or another, it is imperative that online businesses incorporate this format to compete effectively.
Higher SEO Rankings
Search engine optimization (SEO) is still the premiere format for marketing an online business. Search engines such as Google which dominates the industry will rank video presentations higher than text and pictures when it comes to search engine results using particular keywords and key phrases. So, using video will help reach out to more potential customers than text and images.
When used correctly, video gets you better results that simple text and images. This is because video is more engaging when done correctly and provides businesses with abetter return on investment (ROI) for their efforts. Video is more memorable and more likely to spark action with potential consumers.
Making a Personal Connection
Video, like television and the movies, creates a special connection with the viewer that is unlike any other format. When created by a professional video marketing service, it can really touch the viewer in a way that text and images cannot. This means for businesses using video can really personalize the company in a manner that is simply not possible when using another format.
More Likely to Be Shared
Word of mouth is the best form of advertising and video is the most likely to be shared by those who see it. Therefore, in order to reach new customers video offers a distinctive advantage over other forms of media because people are far more likely to share it with their friends and family which means reaching a broader customer base.
Every once in a while a video will go viral which means that it reaches hundreds of thousands, if not millions of accounts. While such videos are relatively rare, if just one manages to go viral it may catapult a business to an entirely new level overnight. Viral videos tend to be humorous, but they also must be actionable so that if even a fraction of the audience purchases the product, it can mean tremendous success.
In the end, getting the right video marketing service to help your needs may make the difference between a successful campaign and diminished returns.