1611, 2016

Why Value is So Important for Your Social Media Campaign

By |November 16th, 2016|Social Media Marketing|Comments Off on Why Value is So Important for Your Social Media Campaign

What is the secret to being successful on social media?

The answer is simple: delivering value.
This might sound obvious to you, or perhaps it’s just obtuse and confusing. Either way, it’s undeniable and perhaps the best way to explain what I mean by this is to show you the opposite.
Which happens to be how most brands […]

211, 2016

How to Turn a Broad Niche Into a Profitable Sub-Niche

By |November 2nd, 2016|Social Media Marketing|Comments Off on How to Turn a Broad Niche Into a Profitable Sub-Niche

You probably know now that you should focus on a smaller niche rather than a large one. It is easier to be profitable, you can develop an authority reputation quickly, and your prospects are passionate about what you have to say. If you have created a web presence that is simply too broad or too […]

2610, 2016

The Power of the Value Proposition

By |October 26th, 2016|Social Media Marketing|Comments Off on The Power of the Value Proposition

If you want to promote yourself and be heard online, then you need to understand what it is that drives audiences and that generates sales and clicks.

The answer to that is nearly always emotion.

If you’re trying to sell to someone by reasoning with them, then you are fighting an uphill battle. Likewise, if you try […]

1010, 2016

Creating your Facebook Page

By |October 10th, 2016|Social Media Marketing|Comments Off on Creating your Facebook Page

When you start promoting yourself on social media, you need to make sure that you choose the right social media channel for the specific message you’re sharing and for the audience you’re trying to reach. In other words, if your business is all about gardening then you might have a slightly older audience, in which […]

2609, 2016

6 Ways to Test Whether A Niche is Profitable

By |September 26th, 2016|Social Media Marketing|Comments Off on 6 Ways to Test Whether A Niche is Profitable

6 Ways to Test Whether A Niche is Profitable

You have an amazing idea for a blog. You are certain that becoming an authority figure in this niche will be a cinch. You envision yourself being interviewed as an overnight success, and can’t wait to get started. Even though you are virtually sure in your mind […]

1807, 2016

Alternate Sites for Social Media Advertising

By |July 18th, 2016|Social Media Marketing|Comments Off on Alternate Sites for Social Media Advertising

While Facebook is still the largest and perhaps the most accessible to your audience, there are plenty of other social media sites that offer a considerable reach using their advertising sources.
Pinterest: One of the more popular social media sites, the advertising potential on Pinterest is considerable thanks to its unique structure. Because it is based […]

407, 2016

Free Social Media Marketing Coming to an End

By |July 4th, 2016|Social Media Marketing|Comments Off on Free Social Media Marketing Coming to an End

 

The days of reaching potential customers on social networks like Facebook for free are seemingly coming to an end. It was not long ago that the basis for social media marketing was the free or organic approach. However, there is a growing movement among social sites like Facebook, Twitter, and others which is now moving […]

905, 2016

How to Assemble Your Digital Marketing Team (part-2)

By |May 9th, 2016|Social Media Marketing|Comments Off on How to Assemble Your Digital Marketing Team (part-2)

Your digital marketing team is the backbone of the advertising efforts for your online business. The essential members of your team, namely the project manager, website developer, marketing strategist, content creator, social media manager, and PPC specialist form the backbone of your efforts.

However, you may find yourself in need of other positions to add to […]

205, 2016

How to Assemble Your Digital Marketing Team (part-1)

By |May 2nd, 2016|Content Marketing, Social Media Marketing|Comments Off on How to Assemble Your Digital Marketing Team (part-1)

How to Assemble Your Digital Marketing Team (part-1)
by Marcus W Wells

For those who are running their own online business, having the support of a digital marketing team will become vital towards your success. You can either create the team yourself or hire an outside company that will do the job for you. Hiring your own […]

2504, 2016

The New “Team Sport” of Digital Marketing

By |April 25th, 2016|Content Marketing, Social Media Marketing|Comments Off on The New “Team Sport” of Digital Marketing

When it comes to digital marketing, the rules are changing on a seemingly regular basis. Thanks to a number of different issues, marketing your online business is now a greater challenge because you have to adapt to a new world every few months if not sooner.

Of course, change is the essence of the digital world, […]