It’s difficult to imagine that in this day and age all websites haven’t been updated for mobile. When we say mobile we don’t just mean mobile friendly for smartphones, your website should be responsive for any device that offers access to the internet. There are fewer people sitting down in front of a desktop computer […]
When it comes to your business even the smallest details can matter in the eyes of your customers. Most business owners would never think something as simple as the colors they use would be important to a customer. In fact, the colors that you use can easily attract or turn off potential customers.
Women may still be a minority when it comes to top level leadership in most companies but they are gaining momentum. There are now more female “power brokers” at the top of major corporations than ever before. This is just a small sample of the powerful women in business today.
Having a prospect become a paying customer is a great accomplishment by itself. However, you can really enhance the transaction by providing additional products or services on the backend. We see examples of backend “upsells” every day from the fast-food place offering to upsize your meal to the retailer who offers you an extended warranty […]
Writing effective sales letters aren’t just about communicating with the reader. The letters must be persuasive and that includes using the right words inside of the title and the body of the letter. Just changing one word inside of a headline of an email can mean the difference of 5% opening your message vs. 35% […]
When it comes to building an effective website for your online business, there will be a strong temptation to make it as attractive as possible. Given all the new features and possibilities, it is certainly understandable that you want your website to really shine. However, as an effective digital marketing platform a “pretty” website is […]
In the marketing world you often hear the term conversation or “conversation rates” being used. Sales and marketing professional study conversation, meaning; they want to understand how many prospective customers actually take action. Conversation isn’t only about sales; it can be something as simple as filling out a form on a website. In any case, […]
When it comes to the performance of your online business, one of the most important aspects is how your website is perceived by the public. The old saying that you do not get a second chance to make a first impression certainly applies as a distracting, poorly created or simply annoying website will turn away […]
The workplace is filled with a wide mixture of people with different backgrounds and habits. Diversification in the workplace is great and helps us all learn from others. However, diverse work environments can also cause tension at times between co-workers. You don’t have to be friends with everyone you work with, that’s optional; but being […]