If you’ve decided to repurpose your content, then congratulations are in order. Content repurposing is one of the smartest moves any business owner can make. Content repurposing can expand the reach of your online marketing efforts, gaining you brand new audience segments and increased profits. The aim of this article is to give you a couple of tips that will help your repurposing efforts get off on the right foot. So, if you’re ready, let’s get started.
One of the easiest tips for content repurposing is the use of the rule of expansion. Every time you write content there are always space and time constraints. Because of these constraints, you compress points of information or gloss over parts of subjects that aren’t essential to your narrative or point. In going back over you older content look for pieces where this has occurred. Why? Because you can take the parts of the articles where you compressed or glossed information and expand those points more fully in order to create new content. This expansion process is much easier than crea7ng new content from scratch. The bones of what you need to say are already there in the compressed part of the older content. All you have to do is add some flesh to those bones.
Another helpful trick is to use your older content to create a slide deck. A slide deck is nothing more than those series of visuals you see on a screen behind a person giving a talk. They contain the salient points that the speaker is making. They are a helpful way to keep both the speaker and audience on track during the presentation. They are also an excellent way to present the salient points of your content to your audience.
All you need to do to create a slide deck is to remember your outlining skills from back in grade school or high school. The words on the slides in a slide deck are nothing more than an outline of the main points of your content. If you already used sub headers to divide up your older content, you’re halfway home. Use a program like PowerPoint to create the slides themselves. In the end you’ll have one slide for each of your points plus an intro slide and an ending slide that contains your contact information.
When the slide deck is finished, you can upload it to a site like SlideShare. Once there new audience members can access your deck and, if they like what they see, contact you for further information.