When it comes to digital marketing, the rules are changing on a seemingly regular basis. Thanks to a number of different issues, marketing your online business is now a greater challenge because you have to adapt to a new world every few months if not sooner.

Of course, change is the essence of the digital world, although that does not make it any easier to adjust. For those who are struggling, it is important to remember what is happening that is causing the changes to occur and what you’ll need to do in order to adapt, survive, and thrive in this new world.

New Rules

Arguably the most important changes are the new methods you will need to use in order to get the most out of your digital marketing efforts. New rules that govern search engine optimization (SEO) and pay per click (PPC) and social media platforms have changed considerably in the past few years. For example, it was not long ago that keywords and key phrase were the dominant methods of raising your search engine rankings.

While keywords and key phrases are still important, it has become far less dominant as other forms of marketing have come to the forefront. Most importantly, content marketing has made a big push as being a substantive way of getting new website traffic. Over the past few years, Google has really pushed for quality sources as being higher ranked. So, it should not come as a surprise that websites that emphasize good, high-quality content are getting more attention.

New Technology

In addition to new rules, new technology is now making methods such as video marketing a popular way to advertise your online business. With the introduction of YouTube, posting videos on the web has become an incredibly popular activity that is actively encouraged by Google and other search engines when it comes to rankings. Although, it should not be surprising since YouTube is owned by Google that posting videos there on a regular basis will certainly help you search engine ranking to a considerable degree.

This is because potential customers respond better to videos than they do images and text. Add to this new technology that makes broadcast quality cameras inexpensive and easy to use and you have a new movement towards even more videos in this digital marketing age.


With all the recent advances, it has really become too much for one person to handle an effective digital marketing campaign and run their online business at the same time. That’s why more online business owners are turning towards marketing companies that specialize in helping people advertise for their sites.

Having a digital marketing team backing your efforts will not only make it easier to run your site, but it will also bring in a team of experts who know how to expand your audience. This is why having an effective digital marketing team by your side will help bring in new visitors to your site and create more customers to boot.