How to Assemble Your Digital Marketing Team (part-1)
by Marcus W Wells

For those who are running their own online business, having the support of a digital marketing team will become vital towards your success. You can either create the team yourself or hire an outside company that will do the job for you. Hiring your own personnel has the advantage of keeping things in the business and having a more direct relationship while going with an outside team is arguably less expensive and perhaps more cost-efficient.

Whichever method you choose, it is important to understand that to learn online marketing is vital to the success of your efforts. While you do not have to become an expert, you will need to have a basic understanding of how this form of marketing works, how the elements fit together and recognizing how progress is made under these circumstances.

So, for those who want to create their own online marketing team, it will consist of the following personnel.

Project Manager

This is the person who will oversee the entire operation. They will need to have the authority to put into action the plans that the rest of the team develops for your digital marketing efforts. They will have strong knowledge of how the different elements come together in order to create success, but they will need an easy hand to allow for creativity and getting the most out of the people who work for them.

Your project manager needs to be skilled in most areas of digital marketing, but will have the authority and oversight skills necessary to keep your efforts running as smoothly as possible. They will also have to be able to handle different situations and act accordingly when the unexpected arises.

Website Developer

Your website will need to be properly maintained and enhanced as new technology and methods are developed. This will require a website developer that is skilled in search engine optimization (SEO) to ensure that your website is placed at the top of search engine rankings. They will need to be skilled at web building and incorporate the latest techniques to ensure that your website stays highly competitive under changing conditions.

The person you hire for this particular job needs to have an extensive background in web development, understand the basics of creating pages that allow for high SEO rankings, and incorporate new methods to keep your website at the top.

Marketing Strategist

This is the person who will oversee your digital marketing efforts as they will need to understand your business and target audience to be effective. They will work closely with the project manager in order to create a calendar of content production to keep your marketing efforts on track. They must have good creative and analytical skills in order to succeed.

The person you hire for the job needs to have excellent online experience and a presence that gets noticed. Plus, they will have to get the most out of the budget that you set so they can operate efficiently for your company.

Social Media Manager

Basically, this is the person who puts in place your marketing strategy for social media sites. Your business should already have a presence on the major sites of the social network such as Facebook, Twitter, LinkedIn, and more. Your social media manager will create an effective marketing plan to engage customers and interested parties on your social media sites to get the most effect out of them.

The purpose will be to create an interactive environment that engages potential customers that you are an authority in your field or industry. In this manner, customers will naturally respond, and the interaction will be one that benefits your business. The social media manager will spot trends, shifts in demographics, and present a plan to expand your marketing efforts on this platform.

The person you hire should have excellent skills in social media, be mature, but operate with flair and gusto. While anyone can claim to be an expert, the social profiles of potential candidates will let you know their true potential.

Content Creator

If there is one area that has grown considerably in digital marketing over the past few years, it is that of the content creator. This is a person who can research, write, and publish high-quality content that will help drive up the presence of your business on search engine rankings. In order to properly learn online marketing, understanding just how content creation is so important is a vital part of the process.

The content creator will work closely with your marketing strategist as well as your social media manager so they can be the voice or center of your content that the company generates. This means hiring someone with good written and verbal skills. They must be able to create blog posts, video content, and more in order to fully represent your company. A content creator must be able to get people’s attention with what they write and perform.

PPC Specialist

The pay per click specialist is an important role given the powerful nature of this marketing method. They will need to be skilled at finding the right keywords and key phrases that work towards getting your target audience to notice your business. Their efforts will create more web traffic and result in more sales quickly.

Quite often, the PPC specialist will work closely with the web developer and content creator in order to double down on the types of keywords and key phrases that work for your business. The person you hire will need to have a proven record of success with PPC marketing, be able to work within a budget, and be creative in their approach in order to help your business find more customers.

In the end, it is important for you as the leader of your business to learn online marketing so that you can understand and work with your team. You do not have to be an expert, but you do have to understand what all of your team members are doing so that you can make the best-informed decisions about your digital marketing efforts.