LinkedIn is a unique social media site that is geared towards helping people build up their professional career through networking and finding good jobs. However, it also serves another purpose in promoting businesses around the world. LinkedIn for business is a tremendous resource that has largely gone unnoticed by many who do not see its full potential.

A company page on LinkedIn tells people about your business, communicates with followers, and offers an excellent word of mouth about your company to businesses and professionals of many different backgrounds. Here are five reasons why you should expand your LinkedIn business presence today in order to reap the benefits that it offers.

Hire the Best Personnel
Naturally, you can take advantage of LinkedIn’s greatest strength by hiring those who use this valuable resource. By taking on the best from around the world, you can grow your business faster while taking away from your competition. Your company will benefit from the expertise and you will be able to select from a much broader base of support.

Create a Separate Identity
You can use this resource to separate your company from the competition using tried-and-true methods which have worked in other fields for a long time. You can share company news, events, values, vision, and important information that will create a powerful brand identity that you can really establish using LinkedIn.

Introduce New Products or Services
LinkedIn is a social media site just like Facebook, Twitter, Instagram, and the rest in the sense that it brings interested parties together. So, by offering valuable information about your products or services on LinkedIn, you are speaking to interested parties that mainly include businesses as well as individuals who might be interested in what you are offering.

Share Valuable Content
By creating interesting content, you can share it on LinkedIn in a number of different ways from standard blog posts, webinars, infographics, podcasts, SlideShare presentations, videos, and more to help target your preferred audience. This is a great reason why LinkedIn for business really works when you use all of the resources that it offers.

Keep an Eye on Your Competition
Since so much information is sent through LinkedIn for business sources, it’s pretty easy to keep an eye on what your competition is doing. This can provide you with valuable information which can be used to view changes in the market, how your company stacks up in terms of sales, interest, and content. Plus, you can see what you need to accomplish in order to reach and surpass your competition.

In addition, you can improve your ranking on search engines, identify important metrics, and understand better the types of people most likely to be your customers. When you add up all the advantages that LinkedIn offers, your business can grow substantially in terms of selling to new customers, hiring the best employees available, and establishing your brand which separates you from the competition. It’s little wonder that LinkedIn for business is catching on fast as more people take advantage of its services.