When it comes to digital marketing, the rules are changing on a seemingly regular basis. Thanks to a number of different issues, marketing your online business is now a greater challenge because you have to adapt to a new world every few months if not sooner.
Of course, change is the essence of the digital world, […]
There is little doubt that Instagram has been a huge hit in terms of social media and while it may not have the sheer number of Facebook, it does provide a very popular, easy to use platform and a low advertising cost for businesses wanting to take advantage of their services.
Another advantage that Instagram offers […]
Periscope is a relatively new social media site designed to provide simple, live video streaming. This particular platform has found a popular niche on the internet by allowing for live streaming of events while letting viewers make their comments for an interactive experience. Essentially, Periscope addressed the issue of going live and allowing interaction with […]
There is little doubt that YouTube has made a powerful impact on internet marketing and advertising. With millions of people using YouTube on a daily basis, the YouTube advertising cost has naturally gone up. However, it is still quite low compared to many other forms of advertising considering its reach. So, it is little wonder […]
LinkedIn is a unique social media site that is geared towards helping people build up their professional career through networking and finding good jobs. However, it also serves another purpose in promoting businesses around the world. LinkedIn for business is a tremendous resource that has largely gone unnoticed by many who do not see its […]
For years, marketing experts have been touting to business owners that creating a Facebook page will increase
awareness and help build up the brand of the company. However, that view has started to change considerably
with the introduction of Facebook groups. What was once seen as a nifty way for people with a shared interest to
get together […]
It was not long ago that a standard digital marketing platform was very similar to a simple, print brochure that offered images and text, but little else. Today, such platforms are filled with video and moving images that create a top-flight marketing tool which attracts customers from around the world. For some, the old appearance […]
When it comes to marketing your online business, one of the more effective ways to reach a broad range of potential customers is with Facebook ads. Facebook is currently the largest social media network and offers advertisements as ways for businesses of all sizes to reach the type of customers who are most likely to […]
There is little doubt that social media has changed the way online marketing is being conducted. While email marketing is still touted as being highly effective, far more young people are tuned into their social media accounts. This means that many content creation services are aimed at reaching their customers through social media formats such […]
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