Women may still be a minority when it comes to top level leadership in most companies but they are gaining momentum. There are now more female “power brokers” at the top of major corporations than ever before. This is just a small sample of the powerful women in business today.

Writing effective sales letters aren’t just about communicating with the reader. The letters must be persuasive and that includes using the right words inside of the title and the body of the letter. Just changing one word inside of a headline of an email can mean the difference of 5% opening your message vs. 35% […]

In the marketing world you often hear the term conversation or “conversation rates” being used.  Sales and marketing professional study conversation, meaning; they want to understand how many prospective customers actually take action. Conversation isn’t only about sales; it can be something as simple as filling out a form on a website. In any case, […]

The workplace is filled with a wide mixture of people with different backgrounds and habits. Diversification in the workplace is great and helps us all learn from others. However, diverse work environments can also cause tension at times between co-workers. You don’t have to be friends with everyone you work with, that’s optional; but being […]

Creating a paperless office has many benefits; both for the environment and for overall business productivity.  We already recognize that saving trees helps the planet and that’s a win for everyone.  But you should also take note that using technology, including cloud base systems like Dropbox and Google’s many free web based tools will help […]