Having a prospect become a paying customer is a great accomplishment by itself.  However, you can really enhance the transaction by providing additional products or services on the backend. We see examples of backend “upsells” every day from the fast-food place offering to upsize your meal to the retailer who offers you an extended warranty on your purchase. You can drastically increase profits by offering backend offers even if only a small percentage of your customers take advantage.

Back End Ideas For Your Business