Having a prospect become a paying customer is a great accomplishment by itself. However, you can really enhance the transaction by providing additional products or services on the backend. We see examples of backend “upsells” every day from the fast-food place offering to upsize your meal to the retailer who offers you an extended warranty on your purchase. You can drastically increase profits by offering backend offers even if only a small percentage of your customers take advantage.
Back End Ideas For Your Business
About the Author: Jordan Hunter Digital Marketing
Jordan Hunter Digital Marketing was established as a website development company back in 2009 by company founders Sye & Marcus Wells. Although the digital marketing industry continues to expand; our core service continues to be custom website development which goes well beyond simple website design. Our clients enjoy the personal attention they receive through real live communication along with email. We work with you side-by-side to capture the true essence of your business brand.
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