Writing effective sales letters aren’t just about communicating with the reader. The letters must be persuasive and that includes using the right words inside of the title and the body of the letter. Just changing one word inside of a headline of an email can mean the difference of 5% opening your message vs. 35% opening the email.  There are certain words that have been tested over time to be powerful and greatly increase the chances of your message being heard.

20 Powerful Words That Sell