Content makes the online world go round. Content is what drives interest, engagement and profits when it comes to any online marketing effort. There is no other skillset or element that is more important to online success than quality content. As has been said, over and over, content is king. However, not every type of content is king. The real ruler of the online world is good, solid content. Why? Because good informative content grabs a visitor’s attention and keeps them focused on your message from the starts of your sales funnel right through to the buy button. Anything less and you’re simply driving business to your competition’s webpages. So, the ques:on becomes how do you keep on delivering quality content to your audience day in and day out? The answer is with content repurposing.
What is content repurposing? Well, as the name implies, it is the process of taking original content and transforming into new content without the effort of creation. As we all know, the real work in content creation lays in the act of creation. You need to come up with a new idea, a new angle or a new riff. Then you have to translate the idea, angle or riff into an easily digestible portion of content that will wow your visitors, grab and keep their attention and turn them from audience into paying customers. Anyone can do this once in a while. However, trying to do it on a regular basis can rapidly become a daunting task. This is where content repurposing comes to the rescue.
You see, content repurposing is the easy way to continually feed high quality content to your audience without the expense, in time and money, of actually creating new content. Content repurposing is the online equivalent of recycling. Instead of creating new content, you simply renew and reuse older content. Let’s face it, good ideas re not only hard to come by, they are also eternal. So, if you’ve had a good idea that led to quality content that engaged your audience then you need to repurpose that idea, as well as the content derived from it, over and over again. If it engaged your audience the first :me around, it will re-engage your audience the second :me around or reach a new segment of audience that you haven’t previously tapped into. Either way, it’s win/win situation for both you and your visitors.