You probably know now that you should focus on a smaller niche rather than a large one. It is easier to be profitable, you can develop an authority reputation quickly, and your prospects are passionate about what you have to say. If you have created a web presence that is simply too broad or too […]
If you want to promote yourself and be heard online, then you need to understand what it is that drives audiences and that generates sales and clicks.
The answer to that is nearly always emotion.
If you’re trying to sell to someone by reasoning with them, then you are fighting an uphill battle. Likewise, if you try […]
When you start promoting yourself on social media, you need to make sure that you choose the right social media channel for the specific message you’re sharing and for the audience you’re trying to reach. In other words, if your business is all about gardening then you might have a slightly older audience, in which […]
6 Ways to Test Whether A Niche is Profitable
You have an amazing idea for a blog. You are certain that becoming an authority figure in this niche will be a cinch. You envision yourself being interviewed as an overnight success, and can’t wait to get started. Even though you are virtually sure in your mind […]
While Facebook is still the largest and perhaps the most accessible to your audience, there are plenty of other social media sites that offer a considerable reach using their advertising sources.
Pinterest: One of the more popular social media sites, the advertising potential on Pinterest is considerable thanks to its unique structure. Because it is based […]
The days of reaching potential customers on social networks like Facebook for free are seemingly coming to an end. It was not long ago that the basis for social media marketing was the free or organic approach. However, there is a growing movement among social sites like Facebook, Twitter, and others which is now moving […]
Your digital marketing team is the backbone of the advertising efforts for your online business. The essential members of your team, namely the project manager, website developer, marketing strategist, content creator, social media manager, and PPC specialist form the backbone of your efforts.
However, you may find yourself in need of other positions to add to […]
How to Assemble Your Digital Marketing Team (part-1)
by Marcus W Wells
For those who are running their own online business, having the support of a digital marketing team will become vital towards your success. You can either create the team yourself or hire an outside company that will do the job for you. Hiring your own […]
