1611, 2016

Why Value is So Important for Your Social Media Campaign

By |November 16th, 2016|Social Media Marketing|Comments Off on Why Value is So Important for Your Social Media Campaign

What is the secret to being successful on social media?

The answer is simple: delivering value.
This might sound obvious to you, or perhaps it’s just obtuse and confusing. Either way, it’s undeniable and perhaps the best way to explain what I mean by this is to show you the opposite.
Which happens to be how most brands […]

1411, 2016

Is Good Content Important?

By |November 14th, 2016|Content Marketing|Comments Off on Is Good Content Important?

 

Well, to quickly answer the question posed in the title of this article – yes. Good content is extremely important. Quality content provides a number of different benefits, each one important to your overall success. You’ve probably heard the saying that says that there are no shortcuts to success. Well, the same hold true for […]

911, 2016

What is a Niche in Blogging?

By |November 9th, 2016|Content Marketing|Comments Off on What is a Niche in Blogging?

Have you ever heard someone say, “She’s really found her niche in life?” This refers to someone discovering a career, job or pastime that perfectly suits that person’s values, goals and abilities. The same is true for a niche in blogging. A blogging niche is nothing more than a very focused interest or market.
A niche […]

711, 2016

How to Write Your Online Content Faster

By |November 7th, 2016|Content Marketing|Comments Off on How to Write Your Online Content Faster

Content is the currency of any online business. Content attracts new clients, helps get you noticed on search engine results pages, and helps build a loyal following. But content takes time to create! Although you should never rush your online content, there are some ways to ensure you create it as quickly as possible without […]

211, 2016

How to Turn a Broad Niche Into a Profitable Sub-Niche

By |November 2nd, 2016|Social Media Marketing|Comments Off on How to Turn a Broad Niche Into a Profitable Sub-Niche

You probably know now that you should focus on a smaller niche rather than a large one. It is easier to be profitable, you can develop an authority reputation quickly, and your prospects are passionate about what you have to say. If you have created a web presence that is simply too broad or too […]

3110, 2016

How to Naturally Include Keywords in Your Online Writing

By |October 31st, 2016|Content Marketing|Comments Off on How to Naturally Include Keywords in Your Online Writing

Fortunately, the Wild West atmosphere which one governed keyword usage online is dead and buried. Sadly, a piece of content only needed massive keyword density to rank high in the search engines. The content was extremely low quality, so Google and the other search engines changed the way their search algorithms work.
The ridiculous keyword density […]

2610, 2016

The Power of the Value Proposition

By |October 26th, 2016|Social Media Marketing|Comments Off on The Power of the Value Proposition

If you want to promote yourself and be heard online, then you need to understand what it is that drives audiences and that generates sales and clicks.

The answer to that is nearly always emotion.

If you’re trying to sell to someone by reasoning with them, then you are fighting an uphill battle. Likewise, if you try […]

2410, 2016

Top WordPress Plugins to Help You Be Heard

By |October 24th, 2016|Website Development|Comments Off on Top WordPress Plugins to Help You Be Heard

If you want to create a brand online that will help you to reach a large audience and make yourself heard, then you need to use WordPress. There is absolutely no question that WordPress is the very best platform for blogging and that’s thanks to the fact that it is free, incredibly customizable and very […]

1910, 2016

The Forgotten Power of Online Communities

By |October 19th, 2016|SEO|Comments Off on The Forgotten Power of Online Communities

Back in the early days of the internet, forums and ‘message boards’ were all the rage. These were pages on websites where people could log in and post messages relating to the subject of the site and this way they could discuss their favorite topics, get advice and maybe even make friends.
The potential for marketing […]

1710, 2016

Is your Niche Too Broad?

By |October 17th, 2016|Content Marketing|Comments Off on Is your Niche Too Broad?

If you are having trouble developing a presence in your marketplace, you may be going too wide. By trying to attract everyone, you appeal to no one. It is much more profitable, and easier to be a success online, when you focus on one type of individual in a smaller market, rather than a huge […]