So, you’re a business owner who’s involved in marketing online. That fact means, or should mean, that you are business owner who is extremely interested in content. You see online marketing and content go together like, well, online marketing on content! Let’s take a look at why this is so.
If you are marketing a product and service online, […]
So, if you’re reading this you’re likely interested in the subject of content repurposing. If so, you’re on the right track. Content repurposing is the best way to get brand new content by recycling the information contained in older content. It is much easier repurposing content than it is to create brand new content. This […]
Well, to quickly answer the question posed in the title of this article – yes. Good content is extremely important. Quality content provides a number of different benefits, each one important to your overall success. You’ve probably heard the saying that says that there are no shortcuts to success. Well, the same hold true for […]
Have you ever heard someone say, “She’s really found her niche in life?” This refers to someone discovering a career, job or pastime that perfectly suits that person’s values, goals and abilities. The same is true for a niche in blogging. A blogging niche is nothing more than a very focused interest or market.
A niche […]
Content is the currency of any online business. Content attracts new clients, helps get you noticed on search engine results pages, and helps build a loyal following. But content takes time to create! Although you should never rush your online content, there are some ways to ensure you create it as quickly as possible without […]
You probably know now that you should focus on a smaller niche rather than a large one. It is easier to be profitable, you can develop an authority reputation quickly, and your prospects are passionate about what you have to say. If you have created a web presence that is simply too broad or too […]
Fortunately, the Wild West atmosphere which one governed keyword usage online is dead and buried. Sadly, a piece of content only needed massive keyword density to rank high in the search engines. The content was extremely low quality, so Google and the other search engines changed the way their search algorithms work.
The ridiculous keyword density […]
If you want to promote yourself and be heard online, then you need to understand what it is that drives audiences and that generates sales and clicks.
The answer to that is nearly always emotion.
If you’re trying to sell to someone by reasoning with them, then you are fighting an uphill battle. Likewise, if you try […]
