When it comes to running your website, it was not long ago that thinking of it as a service carried any real
meaning. Today, those that engage in monthly website management with the goal of improving their overall reach
to customers understand that websites are a service. It is very important to change the view of how websites are
seen and thought of by customers, not by the management.
In fact, there are five powerful reasons why you should consider your website to be a year-round service as it will
improve your overall standing with the public.

Maintaining Timeliness

Arguably the most important aspect of the monthly website management approach is to keep the site timely and
up to date. This provides the potential customer with the assurance that what they see is not an out of date site,
but instead one that appears fresh, new, and ready to serve. In addition to the customer approach is the
advantage of having the latest security updates and service improvements that make your site work better and
download faster.

Lower Initial Cost

The traditional website is one that incurs a considerable upfront cost and is then updated every so often at
considerable expense. Using a website as a service means hiring an outside firm where you pay a low monthly fee
to update your website on a regular basis so that it is never out of date. In this manner, you save your company a
considerable amount of money by updating regularly instead of all at once.

Opportunity

By having your website operate as a service, you are better able to jump onto new, promising trends and beat your
competition which is stuck with an older site that needs a considerable investment to update. Instead, you can add
new features at a lower cost as part of the overall plan and thus utilize new trends quicker and better.

Pulls Together Your Marketing Efforts

Before, website marketing was based on the tools your company uses month after money. By using your website
as a service approach, your business can pivot and change to new marketing ideas which make your advertising
more interesting and innovative. Plus, you can take advantage of new features or rework your old marketing
campaigns to make them even more effective thanks to your website.

Better Sales Conversion

All the best marketing methods in the world will not help if your website does not convert the visitor into a
customer. By utilizing your website as a service, the constant updating will incorporate better techniques to help
convert traffic into sales. This is particularly true when trying to reach new generations of buyers such as
Millennials who respond better to newer websites and marketing approaches.

When you consider the monthly website management needed to keep the site properly updated, the payoff
comes when your marketing and service efforts create a site that is very attractive to potential customers. For
those who have issues with security, the constant updates will help keep your site protected and improve the
overall confidence you have in reaching out to new customers.