There are a number of social media sites that provide businesses of all sizes constant communication with
potential customers. There are sites such as Facebook that are well suited to reach large numbers of people.
LinkedIn is perfect for communicating with clients and professionals, and Instagram is great for posting images that help promote your company.

However, Twitter is still one of the most popular social media sites for businesses of all sizes. Twitter’s unique
format may seem somewhat restrictive at first as it is limited to just 140 characters. However, that format offers
considerable advantages when combines with a proper Twitter account management service that can boost your
business efforts.

There are 4 good reasons why your business should add Twitter for the new year to help both internally and
externally with improving your bottom line.

Mobile Friendly

Because of the short number of characters, Twitter was made for the mobile world. In fact, Twitter users on
mobile sources are three times more likely to use this social media site while shopping. For online businesses, this can be a real boon when you can tell customers searching for your products while out and about that your prices
are competitive.

Lead Generator

Twitter makes for an excellent generator of leads thanks to its simple format. In fact, upwards of 35% of marketers
surveyed used Twitter as their primary source of lead generation. When combined with a proper Twitter account
management services, your business can start generating more leads which in turn creates more customers when
you follow up using Twitter, email, or other sources.

Effective Twitter Ads

With ad revenues topping $540 million, it demonstrates the overall popularity of Twitter and how it is being used
by businesses around the world. Because the Twitter site itself is clean and very user-friendly, the ads are very
effective and make for the perfect way to reach potential customers and build up leads for your business. The cost
combined with their reach make them a very affordable marketing approach that may pay dividends for your
business.

Better Brand Loyalty

Brand loyalty is built up through effectively communicating with potential customers. Twitter offers a great
platform to stay in contact through sending out short, timely posts that are simple and quick to read. Plus, you can

message particular customers if you so desire and post images or links to what you want them to see. Separating
your business from the competition means better communication that can start with Twitter.

Overall, if your Twitter account management service provides constant access to potential customers interested in
your products or services, then you can take advantage of this inexpensive method of marketing. Thanks to its
simple, straightforward format, Twitter is ideal for mobile devices which exceed laptops and computer when it
comes to those who use the internet regularly.

For business owners looking to expand their efforts with the latest market efforts on social media, Twitter offers
the right platform when it comes to building your brand and marketing your products or services.