Writing effective sales letters aren’t just about communicating with the reader. The letters must be persuasive and that includes using the right words inside of the title and the body of the letter. Just changing one word inside of a headline of an email can mean the difference of 5% opening your message vs. 35% […]
In the marketing world you often hear the term conversation or “conversation rates” being used. Sales and marketing professional study conversation, meaning; they want to understand how many prospective customers actually take action. Conversation isn’t only about sales; it can be something as simple as filling out a form on a website. In any case, […]
The workplace is filled with a wide mixture of people with different backgrounds and habits. Diversification in the workplace is great and helps us all learn from others. However, diverse work environments can also cause tension at times between co-workers. You don’t have to be friends with everyone you work with, that’s optional; but being […]
Creating a paperless office has many benefits; both for the environment and for overall business productivity. We already recognize that saving trees helps the planet and that’s a win for everyone. But you should also take note that using technology, including cloud base systems like Dropbox and Google’s many free web based tools will help […]
Customer service is not something to be taken lightly; it should be the foundation of your business regardless of industry. With the ever increasing levels of competition you must do whatever it takes to keep your customers satisfied and coming back to your business. Unfortunately, there are many businesses that still don’t concentrate enough on […]
Many aspiring entrepreneurs get started later in life for a variety of reasons. Every business owner isn’t a “born entrepreneur” despite what many think. Making the decision to become an entrepreneur takes courage and a willingness to travel down a road that’s viewed by many as very risky. The one thing that has been shown […]
Getting a prospective customer to visit your business or website is only half the battle. You need to have systems in place to continue the conversation with the customer whether he buys or doesn’t. The term CRM or Customer Relationship Management has been around for many years, however; modern technology has shifted the way many […]
In case you didn’t already know competition is fierce today in nearly every industry. The internet has amplified the level of competition by allowing more businesses to operate globally. You are no longer simply competing with the guy across the street you are competing with the guy 300 miles away. Customer loyalty is vital and […]
There are a number of reasons that your business may not be growing at the rate you desire. Some reasons may include: lack of capital, level of experience, undefined target market, etc. Instead of getting frustrated about your lack of growth why not turn your attention to finding solutions to help your business move forward.
Women have come a long way in the business world. There was a period in time where many believed that women didn’t belong in the workforce and they should be focused on maintaining the home and raising children. Today there are many women owned businesses emerging in addition to many women who hold high level […]
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