If you are having trouble developing a presence in your marketplace, you may be going too wide. By trying to attract everyone, you appeal to no one. It is much more profitable, and easier to be a success online, when you focus on one type of individual in a smaller market, rather than a huge […]
At times it can be easy to come up with content ideas, but figuring out an appropriate title can be a lot harder. Sure, anyone can come up with a bland, to-the-point title; but unfortunately these are not usually the kinds of titles that attract much attention. For most readers, the title is what hooks […]
When you start promoting yourself on social media, you need to make sure that you choose the right social media channel for the specific message you’re sharing and for the audience you’re trying to reach. In other words, if your business is all about gardening then you might have a slightly older audience, in which […]
Writing for an online audience isn’t the same as writing for print publications. Yes, good grammar and spelling help make sure that your content actually makes sense! However, many other traditional rules of writing are meant to be broken online. One of the reasons is due to the way people actually read online content. They […]
One of the biggest hurdles many of us have when it comes to writing content for the internet is that we don’t know what to write in the first place! There really are an endless number of topics for us to write about, it’s just a case of figuring them out! Here are 3 different […]
If you want to thrive on social media, then you really need to take advantage of the nature of the platform. Social media platforms offer us a huge amount of potential because they allow us to tap into real social networks and connections that exist in the real world. This in turn allows information to […]
6 Ways to Test Whether A Niche is Profitable
You have an amazing idea for a blog. You are certain that becoming an authority figure in this niche will be a cinch. You envision yourself being interviewed as an overnight success, and can’t wait to get started. Even though you are virtually sure in your mind […]
While Facebook is still the largest and perhaps the most accessible to your audience, there are plenty of other social media sites that offer a considerable reach using their advertising sources.
Pinterest: One of the more popular social media sites, the advertising potential on Pinterest is considerable thanks to its unique structure. Because it is based […]
If you are just starting out or have not had much success using traditional methods of advertising on the web, then here are six reasons why good content can work for you.
Enhances Other Marketing Efforts: Content marketing is just part of your overall efforts, although it should be the one that you start off your […]
The days of reaching potential customers on social networks like Facebook for free are seemingly coming to an end. It was not long ago that the basis for social media marketing was the free or organic approach. However, there is a growing movement among social sites like Facebook, Twitter, and others which is now moving […]
