If you want to be heard online then you also need to be trusted and you need to look professional.
Reaching people is only half of the battle. The problem is that a lot of the time, we see the things that businesses and bloggers post and then just ignore them. After all, we’re bombarded with messages all the time and a lot of them are low quality from dodgy sources. Why would we wake up and pay attention to one over another?
In order to ensure this isn’t what’s holding you back, you need to make your brand look as professional as possible. You may be just a blogger writing from your front room, but you need to make people believe that you’re a serious company that they can trust and that they should invest time and money in! So how do you do that?